Reported ARR may include unpaid pilots
The deck reports $480,000 ARR. The revenue workbook separates $25,000 in paid monthly revenue from $15,000 in estimated monthly revenue from pilots.
Pitch deck · Slide 8$480,000 ARR
“Annual recurring revenue: $480,000.” The slide does not distinguish paying accounts from pilot accounts.
Revenue workbook · Accounts$25k paid + $15k estimated
Paid accounts total $25,000 per month. Pilot accounts are listed separately with an estimated $15,000 per month after conversion. ($25,000 + $15,000) × 12 = $480,000; $25,000 × 12 = $300,000. This fictional source does not specify cell addresses; no addresses are invented.
Pilot agreements · Payment termsNo payment during pilot
The supplied agreements specify free pilot periods. No signed commitment to a paid subscription was found in the uploaded agreements.
What this could mean
The reported figure matches paid revenue plus estimated pilot conversions. Paid revenue alone annualizes to $300,000. Confirm whether the figures refer to the same date and whether newer signed contracts are missing from the materials.
Suggested founder question
“Could you break out current paid ARR from expected pilot conversions and share any signed conversion agreements?”